Visitors to the campaign’s dedicated website can interact with a film that virtually allows them to sit behind the wheel, with users being offered a series of choices to determine the course of the action.
“Driving through the illuminated streets of a city at night, viewers will encounter mysterious strangers and sequences full of suspense, whilst experiencing many of New C4’s key features - including the blind spot monitoring system, front seat massage function, class-leading boot space and surround sound audio system,” a company statement reads, detailing the process.
At the end of the experience, users can share it on their social networks and receive more information about the C4. In addition to that, the film’s original soundtrack can be downloaded from the “MyCitroen” area of the website.
“Where the New C3’s ‘Wash Me If You Can’ campaign was humorous and light hearted, the New C4’s ‘Positive Power’ campaign is an interactive voyage of mystery, suspense and excitement. You take control of the action with the New C4 as your companion. This is a bold and distinctive creative to introduce prospective customers to this fantastic new model,” said Marc Raven, Citroen Communications Director.
The new C4 “Positive Power” campaign is being introduced across 22 European countries, as the French automotive producer has big plans with the C4.