Cirque du Soleil Inspires Infiniti G37 Paint Scheme

Celebrating Infiniti’s 20th anniversary, the Canadian subsidiary of the Japanese car brand revealed the Infiniti G37 Anniversary Art Project Vehicle, hand-painted by Montreal artist Heidi Taillefer. Inspiring the design concept was Cirque du Soleil, also celebrating its 25th anniversary this year and present at the unveiling.

Heidi Taillefer was one of several artists asked to submit a design concept for the exterior of the Infiniti G Coupe and her "Ligozzi" design was ultimately selected. It took her several weeks from August to September to paint the vehicle.

"Celebrating 20 years of Infiniti is an important milestone and we wanted to do something truly unique and representative of the Infiniti brand to commemorate this occasion," said Wendy Durward, Director of Infiniti Canada. "The intricate, beautiful design is an expression of Infiniti's commitment to Inspired Performance in everything we do."

"Both Infiniti and Cirque du Soleil are celebrating important anniversaries this year and it was incredible to be able to collaborate on a unique and special project such as this," said Ryan Sandilands, Corporate Alliances Senior Director with Cirque du Soleil. "Guests at some upcoming Cirque du Soleil shows in Canada will be able to see this truly incredible vehicle for themselves as it will be displayed at select shows."

"I was very excited to be asked to participate in this project and using the G Coupe as a canvas has been an amazing challenge," said Taillefer. "With Cirque as inspiration, there was a freedom to explore unique, juxtaposing influences for the design. I'm very proud of how my design looks on the actual vehicle, and I think it's an incredible tribute to the anniversary of both Infiniti and Cirque du Soleil."

The Anniversary Vehicle will be on tour at various Cirque du Soleil shows and other events over the coming months and will eventually be auctioned off for charity.