Chrysler Up 10 Percent: Small Steps to Recovery

Unlike just about all foreign carmakers present in the US, Chrysler's increase in sales for March was not all that spectacular. Yet, the 92,623 units sold in March, representing a 10 percent upward movement compared to the levels of March 2009, leave room for hope that the carmaker may very well break even sooner than expected.

“Chrysler Group is pleased with the month-over-month and retail sales improvements, we believe it is an indicator of the company’s health,” Fred Diaz, Ram Brand CEO said in a release.

“Last year at this time, the old company was buying market share with high incentives in an effort to stave off bankruptcy; this year consumers are purchasing our products for the quality, value and industry-leading features.”

To keep up the momentum, Chrysler prepared the “Minivan Event” campaign for April, and extended the “Minivan Pledge” to all consumers who buy a 2010 model year Chrysler Town & Country or Dodge Grand Caravan. Additionally, the “0 percent PLUS” incentives continues until May 3.

The Pledge allows a buyer to return the vehicle, no questions asked, within 60 days if they aren’t happy with the vehicle, or choose to get a $500 bonus cash instead.

“New products like the 2010 Ram Heavy Duty pickup truck and Dodge Caliber with an all-new interior are resonating with consumers, resulting in increasing sales,” said Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for the Sales Organization.

“Consumer confidence indicators are up this month and traffic in dealership showrooms continues to grow.”