Chrysler Continues Challenged Athletes Partnership

Announced in October 2010 as a two events partnership, the relationship between American manufacturer Chrysler and the Challenged Athletes Foundation will continue trhoughout 2011, after the two organizations reached an understanding this week.

As part of the new partnership, Dodge will become Global Partner for the 2011 season and Title Sponsor for Challenged Athletes Foundation’s Million Dollar Challenge. The first event which will see the materialization of the partnership takes place on January 16 in Tempe, Arizona, at the CAF’s Swim Clinic.

“Like the Dodge brand, the challenged athlete refuses to live life in the slow lane,” said Ralph Gilles, Dodge CEO. “We are proud to serve as a global partner to the Challenged Athletes Foundation. We are deeply moved by the vigor and determination that these remarkable athletes demonstrate at these events.”

As an additional treat, Dodge will offer test drives as part of the Rock ‘n’ Roll Marathon, a nationwide event which will kick off in the US this year. For each test drive with a Dodge vehicle, the car maker will donate $20 to one of following charities: Challenged Athletes Foundation, Clinton Bush Haiti Fund and the The American Cancer Society.

“It’s a privilege for the Challenged Athletes Foundation to partner with Dodge on these two unique events,” added Virginia Tinley, CAF’s executive director. “We share a passion for providing an innovative and quality product, or in our case, service, to people to improve lives. The two custom wrapped Dodge Grand Caravans are now a symbol of hope coming down the California coastline.”