Chrysler Adopting ‘EcoDiesel’ Brand Name?

Chrysler EcoDiesel 1 photo
Chrysler will apparently be adopting a new denomination for its diesel-engined offerings, giving up “CRD” in favour of something which is ‘more 2012’ - “EcoDiesel”, a name chosen to emphasize that Fiat makes some great diesel engines (being one of the pioneers in the field). They have reportedly already filed the patent papers last month, so we should start seeing the new name on their latest offerings - if the information turns out to be true, that is.
Sadly, we say that adding ‘Eco’ in front of a word has become sort of a cliché in recent years, and while it may fool some people on the American market (if Chrysler chooses to sell diesel cars there at all), it will not fool too many diesel-savy Europeans, who will still prefer, CDI, TDI, dCI, HDI, i-CTDI or TDCI, and most Chrysler buyers on the Old Continent will know that the 241 hp / 550 Nm (406 lb-ft) 3.0-liter diesel engine, which will be fitted to most larger offerings of the brand, is made for Fiat by VM Motori in Italy, then shipped to America.

Each and every manufacturer needs its very own brand name for their diesel technology, to let people know that they are a unique manufacturer which makes its own great diesel engines. The turbodiesel engine, despite being first successfully used by the French, is now synonymous with VW’s TDI - a brand name which was simple and widespread enough to catch on, and stick.

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