Photo: Chevrolet
What’s the best way to attract visitors to your stand at the upcoming Frankfurt motor show - more cool concepts, free balloons... lunch maybe? No, Chevrolet has something else in mind, a 600 meter logo at the Frankfurt Airport to welcome guests to the 2011 IAA.
Thus visitors to the event will be able to see the iconic bow-tie from the windows of aircraft on approach to the airport. It’s the size of a big house and stands smack bang in the middle of a ploughed field within the airfield grounds. It has been created to celebrate the centenary of Chevrolet, as the American brand was established in 1911 by Swiss racing driver Louis Chevrolet and American engineer Billy Durant, and marks its 100th birthday on November 3.
For those of you that re interested in a bit of history, the automaker says their logo originates in 1913, and there are various rumors as to how it came into being, the most common one being that it was originally taken from a wallpaper design in a French hotel by Durant.
For those of you that re interested in a bit of history, the automaker says their logo originates in 1913, and there are various rumors as to how it came into being, the most common one being that it was originally taken from a wallpaper design in a French hotel by Durant.
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