Chevrolet Launches Online Interactive Design Center

The world of car designing is undoubtedly fascinating but, in most cases, it is extremely difficult to go behind the curtain and find out what happens in such a designing center. Well, Chevrolet Europe has just launched an interactive website that gives us a glimpse of what's happening before a car becomes reality. It shows us how engineers design a new vehicle and provides access to an impressive collection of concept cars and sketches with the upcoming models.

"With this site, Chevrolet makes a clear statement of what its design is all about and what is to come in the future," says Wayne Brannon, Executive Director for Chevrolet Europe. "Both informative and entertaining, it will appeal to anyone interested in design. Yet, this is only the beginning: Chevrolet is looking forward to the site expanding considerably with time to cover ever more exciting design-related topics."

In short terms, the website was especially designed to allow visitors and fans to find out how “a Chevrolet becomes a Chevrolet,” as the company mentioned in a press statement, through a modern and accessible way: a Flash-based website. In addition, the page features a calendar showing the upcoming Chevrolet events plus a list of external websites somehow related to the brand.

“The site also explains the important role design plays in making cars more "green". After all, it is not technology alone that can make vehicles more ecological: The designers can take an influence early on with such factors as their choice of material or the aerodynamics of their designs,” Chevrolet said in a press statement.

As mentioned, the website is entirely built in Flash so be sure to install this browser add-on before loading the page.