This is why the company’s UK arm decided to use a special feature to bring the Cruze model to the public’s attention by commissioning Ex-England cricket captain Michael Vaughan to create the world’s biggest “airballing” painting, in the the form of a 16 by 5 foot image of a Chevrolet Cruze born by hitting and throwing paint-soaked cricket balls against a blank canvas over 5,000 times.
The bespoke Cruze is Vaughan’s biggest work since he became an "artballer". The painting took over eight hours to be created and took five different colors as well as 20 liters of paint. Vaughan, who led England to a memorable Ashes victory in 2005 is among the top artist of its kind in Britain. An original “airballing” painting can be traded for as much as 20,000 pounds at art auctions, as multiple celebrities are interested in collecting this for art.
"Creating art with cricket balls is completely different, modern and new. It changes the rules of art because it’s instinctive and raw – covering a ball in paint and whacking or throwing it against canvas. A few of the other players initially took the mickey, but they are now “artballing” fans – and have had a go themselves,” said Vaughan.
"The new Chevrolet Cruze proves that style and substance can come together and is changing the rules for cars in its class, so what better person to paint a picture of our car than Michael Vaughan who is changing the rules in the world of art,” said Les Turton, Chevrolet's spokesman.
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