Car commercials have been dropping in quality in recent years, with them degrading to being just driving footage in the south of France, a happy smiling driver and a less-than-catchy slogan at the end. While there are still a few amusing and witty commercials, we say that older car ads are better than newer ones.
The Toyota ad linked below is, we say in a very subjective and biased way, the best we have seen in the genre. It shows that people are behind Toyota, in more ways than one. It is also a nod in favor of the car’s reliability and durability, as well as the personal touch (we fail to see, frankly) in every car they make.
While the choice of car for the ad is less than successful, the ad itself is a masterpiece and one that should be studied, understood and then explained.
And the ad
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