Cadillac Enhances Certified Pre-owned Program

In a move set to boost the resale value of its vehicles, Cadillac decided to relaunch its certified pre-owned program, which was ranked by IntelliChoice higher than programs from Mercedes, Lexus, Audi and BMW. Financing options are also included, as for May and June, Cadillac will cover the first three monthly payments on interest rates as low as 1.9 percent for qualified buyers.

Cadillac's enhanced certified pre-owned program, being rolled out this spring, includes a more robust vehicle inspection system, a six-year, 100,000-mile limited warranty, 24-hour roadside assistance during the warranty period and courtesy transportation for warranty services.

Also, every buyer of a Cadillac certified pre-owned vehicle with a 172-point vehicle inspection and reconditioning certificate that includes a road-test, validation of key mechanical components, up-to-date maintenance services and interior and exterior detailing. Customers also will receive a vehicle history report.

The limited warranty on Cadillac's certified pre-owned vehicles covers most of the vehicle's major mechanical components, including the engine, transmission, axles, struts, heating and air conditioning system and door and sunroof assemblies.

"In the luxury market, pre-owned automobiles are often an entry point for new customers to the brand," said Kurt McNeil, vice president of Cadillac Sales and Service. "We want these customers to know that we stand behind the quality of our pre-owned Cadillacs."

"The enhanced certified pre-owned program is another building block to establish Cadillac as the new standard of the luxury market," McNeil said. "While the immediate benefit is provided to buyers of these pre-owned vehicles, it's also a key component for assuring strong resale values for our new car customers. An expanded pool of pre-owned Cadillacs thoroughly inspected by trained professionals will raise the brand's long-term reputation for quality."