BMW and Ford earned two awards each, the German automaker for 2011 Best Performance Brand and 2011 Coolest Brand, while Ford managed to win the 2011 Most Rugged Truck Brand award and the 2011 Best Exterior Design Brand – Non-Luxury award.
The CTS represents a new direction in design for Cadillac and, in the consumers' minds, this particular aspect is pretty important. With the help of the CTS radical design, the American automaker managed to boost its sales levels and, at the same time, managed to earn an award for Best Exterior Design Brand.
Thanks to premium materials, high technology and intriguing gadgets, as well as attention to details, Cadillac scored the prize for Best Comfort Brand.
Cadillac's interior features fine leather with double French stitching, as well as wood details that are carefully placed throughout the interior of their cars. These qualities alone helped the American automaker earn an award for Best Interior Design Brand.
The Kelley Blue Book Brand Image Awards represents a market research that embodies awards fallowing consumer perceptions about every single automaker brand.
The Brand Image Awards are divided in 10 categories and, for each category, detailed data from Kelley Blue Book Market Intelligence's Brand Watch Study has been used.
Brand Watch represents an online study based on 12,000 in-market new-vehicle shoppers who use for their research kbb.com. In addition, the Kelley Blue Book Brand Image Awards offers recognition for automakers' achievements in fields like Most Family-Friendly Brand, Best Value Brand, Most Rugged Truck Brand, Best Exterior Design Brand - Non-Luxury, Best Performance Brand, Coolest Brand, Best Exterior Design Brand, Best Comfort Brand, Best Interior Design Brand and Best Prestige Brand.
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