The beer producer will be sponsoring Harvick's No. 29 Chevrolet in 2011 for 20 points races, two non-points races during Speedweeks and will be co-primary sponsor of the Sprint All-Star Race. The remaining races will see Bud as an associate sponsor.
“Budweiser's involvement in NASCAR dates back more than three decades, and we're excited to have as successful a driver as Kevin Harvick to usher in a new era for Budweiser," said Mark Wright, vice president of media, sports & entertainment marketing, Anheuser-Busch.
"Kevin also benefits from having the support of a highly respected owner in Richard Childress and the great people of Richard Childress Racing, who will help put the No. 29 Budweiser Chevrolet in a position to challenge for Sprint Cup championships."
Most would say Bud has made a winning move. Harvick has become the first driver this season to secure himself a place in the Chase, after winning last Sunday at the Carfax 400 at Michigan International Speedway. In the 2010 season, Harvick has three wins, 11 top-five and 16 top-10 finishes.
"Budweiser is one of the most respected sponsors in our sport," said Harvick. "They do a lot to market their teams and the sport in television broadcasts and away from the track. I'm looking forward to driving the No. 29 Budweiser Chevrolet, taking it to Victory Lane and winning championships."
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