“Brian has played a pivotal role in strengthening the Buick and GMC brands through his work with our dealers and marketing activities,” Susan Docherty, GM GM vice president of Sales, Service and Marketing said when announcing the appointment.
“He consolidated 13 different agencies to one dedicated partner to drive a consistent brand message, led the dealer network through a difficult transition and has earned a reputation for tirelessly driving results that benefit consumers.”
Sweeney joined GM in 1990 and held several managing position within the company, starting with district sales manager for GMC. He will be replaced as general sales manager of Buick GMC by Jennifer Costabile, currently regional sales and marketing manager for Cadillac in the Southeast Region.
Costabile served in a variety of roles, focusing on sales, service and parts, improving dealer relations, productivity and marketing effectiveness, and developing the overall dealer network.
The changes GM keeps on making these days have began with the ousting of its former CEO, Fritz Henderson.
“I want to give people more responsibility and authority deeper in the organization and then hold them accountable,” GM's interim boss, Ed Whitacre, motivated GM's new appeal for leadership changes, swaps and appointments. “We’ve realigned our leadership duties and responsibilities to help us meet our mission to design, build and sell the world’s best vehicles.”
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