BP Coffee Spill Crisis Management

We have all witnessed in these past few months the at least strange manner in which giant BP handled what has become the largest environmental disaster in the history of the US.

It all started in April 20, when the Deepwater Horizon rig, located off the Louisiana coast, exploded. It sank two days later, taking with it 11 workers and starting an oil spill of gargantuan proportions.

A nightmare for costal resident, the spill which began on April 22 proved to be a tougher nut to crack than BP had anticipated. Mostly because the company's officials proved to be way out of their league...

So much that President Obama at one point said about BP's CEO, Tony Hayward: "if he worked for me I'd sack him." Prior to Obama's statement, Hayward made perhaps one of his biggest PR bloopers in his life, by saying "The Gulf of Mexico is a very big ocean. The volume of oil and dispersant we are putting into it is tiny in relation to the total water volume."

Of course, it was only a matter of time before someone, somewhere, picked up the story and made a mockery of it all. A very funny one, we must say. A team of actors from UCB, under the guidance of Directors Peter Schultz & Brandon Bassham, set off to depict how BP's execs would handle a... coffee spill.

And, like it or not, the way in which they handle the crisis here bears a strange resemblance to the real deal...

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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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