It might not sound as popular as Mercedes-Benz, Porsche, Volkswagen or Audi, but German carmaker Borgward had an important role in the automotive world between 1919 and 1961 when it went bankrupt. From three-wheelers to helicopters, Borgward went through everything and even influenced modern day aerodynamic body styles.
Now, after more than 50 years of silence, the company announced it’s rising from the ashes, planning to offer the same innovation, forward-thinking and trend-starting ideas from back in the day. And this will happen as soon as the upcoming Geneva Motor Show next month; the same place where it unveiled its first post-war automobile in 1949 - the Borgward Hansa 1500.
The company, now led by founder Carl F.W. Borgwad’s grandson Christian also released a short clip about it’s past and future aspirations. It also shows a retro coupe silhouette towards the end which probably hints at the next model they plan to bring on market.
"Relaunching Borgward is a childhood dream come true for me", Christian Borgward said, inspired by the unique heritage of his grandfather's legacy. His partner, Karlheinz L. Knoss also said that the Geneva show is an important step for the company to showcase their new car, which has been in the works for nearly 10 years ago along with the future of Borgward.
However, that silhouette in the clip should be taken with a grain of salt. It doesn’t look like something we’d drive in this day and age. It could be just a reminder of the company’s interesting past and maybe just a hint that what we’ll see on March 3rd in booth 2051 could be a coupe.
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