BMW: When Does the 'Sheer Driving Pleasure' Begin?

There has been a lot of buzz going around these days about the new BMW 4 Series concept. Having been officially unveiled at the NAIAS last month, ever since the first photo was taken BMW fans couldn't stop talking about it.
BMW F32 4 Series 1 photo
Photo: Screenshot from Youtube
It's true, it looks amazing and, considering that it will replace one very popular car in BMW's line-up, it definitely should look stunning. Unfortunately we only got to see the concept, and that is all that has been released but, if the final car will look anything close to the concept (as we all hope), it will be breathtaking.

Recently, BMW Germany released a new video on it's Youtube channel. It is just over 30 seconds long, but it has what it takes to make you want to drive down to your local dealership and tell them that you want to be the first one to have this car.

The voice in the background of the video says: "Sheer Driving Pleasure - When does it begin? When the engine starts and you feel the power? When you accelerate and leave straights, corners and everything else behind you? No - it begins at first sight. Designed for Driving Pleasure" and we couldn't agree more.

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