BMW Tuning Market to Get a New Name Starting with 2015: AWE Tuning

AWE Tuning BMW M4 1 photo
Photo: screenshot from Vimeo
AWE Tuning announced today that it has plans to aggressively enter the BMW market in Q1 2015, with major exhaust products launching in January, followed by intake and intercooler upgrades.
Known around the world for their work on European cars, mostly part of the VAG group, AWE Tuning’s move was only a matter of time. The Philadelphia-based company has been around since 1991 and has plenty of awards hanged in their trophy room.

“It’s been a year in the making,”
stated AWE Tuning VP of Marketing Jesse Kramer. “After almost two-and-a-half decades in the European performance space, starting in Volkswagen, moving quickly to Audi and then Porsche, BMW was the next logical expansion to benefit from AWE Tuning’s approach to performance engineering.”

Over the next couple of weeks, AWE Tuning will be rolling out an introductory campaign to introduce the BMW market to AWE Tuning, with a full release happening later this month. The introduction will happen across major forums, Facebook, Instagram, YouTube, email and via AWE Tuning’s international network of dealers.

AWE Tuning Merchandising Specialist William Duray stated, “The introduction of the product line will commence now. And over the next few months, we will be introducing more and more AWE Tuning brand products. Additionally, we will be expanding access to our special pricing on third-party suspension, braking and other categories dating back to model year 2000 BMWs.”

The BMW line from AWE Tuning will be available on via their website as well as through AWE Tuning’s network of premier dealers, globally. For now, all we have to show for it is a small teaser, posted below.

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