BMW Sales Break 1 Million Mark in First Six Months of the Year

bmw logo 1 photo
Photo: bmw
BMW is right on track to achieve its most ambitious goal of selling 2 million cars this year. Initially set for 2016, the launch of new models into new segments determined the German company to change its perspective and try and break this record 2 years earlier.
In the first six months of the year, BMW managed to sell 1,020,211 units worldwide, an increase of 6.9 percent compared to the same period of 2013. This is yet another record for the Bavarian group that never managed to sell so many cars in the past.

The June sales were also really impressive, posting a 4.8 percent increase compared to the same month of last year, rising to a grand total of 193,342 units.

As far BMW brand vehicles go, the total sales in June reached 164,214 units, a growth of 7.3 percent. On a year-to-date basis, 886,347 BMWs were sold so far, the rest up to over 1 million being accounted for by Rolls-Royce and MINI.

Splitting the sales on model popularity, the 3 Series remains the undisputed champion with 233,438 cars sold this far (7.8 percent increase), followed by the 5 Series with 193,560 (7.6 percent increase), the BMW X3 with 82,830 units (6.3 percent increase), the BMW X1 with 79,344 units (0.4 percent increase) and the 4 Series with 47,031 units.

The new 2 Series is performing better than expected with 11,067 units delivered so far, even though it has been in dealerships since March. The i3 is also surprising, accounting for 5,396 units so far, 1,241 sold in June alone.

MINI sales are going down, with the generation change that is currently underway. Over the first six months of the year, sales went down 11.4 percent from 148,799 units in 2013 to 131,896 units in 2014. In june, 28,738 MINI vehicles were delivered, a drop of 7.6 percent from 31,102.

Looking over the world’s biggest markets, things remained unchanged. China is still the number one buyer on the globe, accounting for 225,035 units so far in 2014, a 23.1 percent increase. Overall, the Asian continent took in about 30 percent of all sales this far, 321,915 units to be more precise.

Europe, as a whole, remains the most important region for the Bavarians. In total, 445,808 units were sold on the old continent, recording a small but encouraging growth of 2.1 percent.
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