BMW's Head of Exterior Design Talks about the X4

After showing us their latest creation a couple of days before the official unveiling at the Shanghai Auto Show, BMW published an interview with Domagoj Dukec, the Head of Exterior Design in which the designer talks about the challenges he faced when creating the new car.
BMW X4 Concept Video 1 photo
Photo: Screenshot from Youtube
Talking about the German company's latest Sports Activity Coupe, Dukec had to admit that the most challenging part was to combine the most important two elements for BMWs: dynamics and elegance.

At the same time, because the car is part of the X Series and has the stature of an SUV, it was equally important to show strength. Overall, the car has the 3 features. The dynamics are portrayed due to the character lines, elegance is emphasized by the roof line, while the strength of the car lays in the big wheels and aggressive design of the rear and front end.

The future Sports Activity Coupe will begin production at the end of this year whilst the market launch is scheduled for early 2014. The X4 will be aiming at a completely new kind of customer and will be filling up yet another niche in the SUV segment.

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