After all these years of public service, the red dots have become synonymous with designing success for companies in pretty much all areas of human activity. For the automotive industry players, receiving a red dot for their products seems to be the equivalent of winning a beauty pageant: extremely exciting, but pretty much useless in real life (how many of you bought a car because it received a red dot?).
This year, one of the big winners of the competition was German manufacturer BMW, who went home with three little red dots, one for each of the three models that can be considered the backbone of the lineup: the BMW 5 Series Touring, BMW 6 Series Convertible and BMW X3.
“We are very happy to have demonstrated through the BMW 5 Series Touring that functionality can be translated into appealing design. In this way, BMW blends outstanding functionality with a particularly modern and emotional aesthetic,” said Adrian van Hooydonk, senior vice president BMW Group Design.
For those who don't know, red dots are given to all products that manage to say something through their design. Those products can come from nearly all fields of the industry, including cars, architecture, household and consumer electronics, fashion, life sciences and medicine. The winners are selected after the products are judged based on wide range of criteria.
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