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BMW Quality Is Beyond Words, It's a Matter of Feeling

BMW Haptics Testing 1 photo
Photo: Screenshot from Youtube
Not too long ago, we showed you just how much passion BMW puts into the overall sounds of their cars, and how their dedicated team of sound engineers works to bring you the best driving experience possible.
This time, we're taking a look at another division of engineers from the Bavarian company. They are the ones that make sure that every button feels right, is well balanced and has a certain pressure point.

The haptics team works on a car's development from the beginning, making sure everything feels right (actually that's the definition of the word haptics: describing the way things feel without using words). At first you might say this is not important an important factor.Think again.

Just imagine how bad a car would be if you had to press buttons that felt like shards of glass every time you touched them. That's where the haptics team steps in, to make sure you enjoy every little detail of your car.

They're responsible, amongst other things, for the way the steering wheel feels, along with the shift paddles for automatic gearboxes and the iDrive button, 3 very important elements of the inside of a BMW cabin that have to feel perfect!

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