BMW Posts Record September Sales, Thanks to Double Digit Growth in Europe

BMW Badge 1 photo
Photo: Catalin Garmacea
There’s been a lot of talk lately about the way the drop in sales recorded in China will influence the auto world. With the biggest market on the Globe going under, a lot of manufacturers started worrying about not only their sales figures but also about their profitability.
In the case of luxury carmakers, this goes even deeper as they are known for fluffing up their prices, trying to take advantage of the thirst for premium products of newfound millionaires from China. BMW is no exception.

Taking a look at the prices asked for the same car in the Asian country and in the U.S., for example, you can easily see how the regular Chinese customer is getting ripped off. However, it’s all legal right now and things are not going to change anytime soon.

Therefore, when the stock market started going down, people over in Munich were probably biting their nails off. Well, as it turns out, things didn’t go that wrong as the Germans recently reported their best September results ever recorded in their near century-long history.

Sales rose by 7.8 percent overall compared to the same month of last year, mostly backed by a hefty increase recorded in Europe. Taken as a whole, the old continent is still the largest market for the Bavarians, accounting for 731,065 units of the total 1,395,780 vehicles sold so far in 2015. Over the course of the first three-quarters of 2015, the BMW Group’s sales in Europe went up by 10.3 percent, overshadowing the slower pace posted by China.

Speaking of year-to-date results, there were 1,644,810 cars delivered to customers over the course of the first nine months of the year, a 7.5 percent increase, a median close to the increase recorded in September alone: 7.8 percent (215,413 cars in total).

It was a good sign for i cars as well, as over 3,000 BMW i3 models were sold in September alone. On a year-to-date basis, over 20,000 BMW i cars were sold so far in 2015, an encouraging result. That’s a 95% increase compared to the results recorded in 2014.

The Asian continent was on the rise too, but its pace was slowed down to a crawl. An increase is still an increase and 4.3 percent is nothing to scoff at. In China, that growth was limited to just 2 percent, keeping your head above the water being something most companies are looking for right now.
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