For some reason, car brands are banned from showing fast shots of cars on public roads or even race tracks. Basically, if you want to show that your car is extremely fast, you have to think of a way to do it without actually showing the speedometer or the car moving at high velocity.
Therefore, marketing people had to find ingenious ways of suggesting speed without actually showing it. Sure, there are plenty of ways to do that but to us it still seems rather redundant and useless. I mean, if someone wants to drive fast and in an irresponsible manner, it will happen and it won’t be because of what he or she saw on TV.
The latest video from BMW is one of the clips that obeys these rules. What it does is show the M4 GTS Concept in series of well-positioned shots, in a rapid fashion, implying high speed but without actually showing it. And it’s all a heartbeat increasing experience, worthy of a little over 30 seconds of your time.
About the M4 GTS Concept
The M4 GTS Concept just made its world debut today, confirming the rumors going around for quite some time that we’re in for a surprise from BMW in the shape of a hardcore version of the M4 for their 100th anniversary.
Today we get to look at it, but we still don’t have the complete details regarding the tech bits behind its impressive looks. What we can notice are the new aero parts such as the splitter on the front bumper and the wing on the boot but that’s about it. Oh, and let’s not forget about the Acid Orange decked wheels too!
The aero parts are adjustable, as you’d expect, to fit your track needs or daily practicability while running errands, even though we find it hard someone will actually do such things with it.
Under the new CFRP bonnet lies a 3-liter inline 6-cylinder twin-turbo engine fitted with water injection technology. What that does is spray water in the admission chamber to reduce the temperature of the air and the knock engines experience at higher RPMs.
This way, BMW claims that it managed to achieve drastic improvements of horsepower and torque over the stock model. However, we’re not expecting the total output to go over 500 HP. More like 470 if you ask us, but nothing’s been confirmed just yet.
Other changes compared to the stock car include a roll cage inside as well as a strip of the interior, reducing everything to the bare minimum needed to keep going. Until we see the production model in the metal (probably at Geneva), we’ll have to wait for official confirmation of our suppositions.
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