Photo: screenshot from Youtube
BMW today announced that it will use this year’s edition of the Geneva Motor Show to introduce a new sub-brand, the BMW M Performance Automobiles, “a new product range for drivers seeking a particularly sporty driving experience, yet who also value the familiar comfort and practicality of BMW models”.
To put in a way that would probably upset the Bavarians, we’ll use Audi as an example and tell you that while the M models compete with the RS ones, BMW now wants to introduce “S” competitors.
This range of warm models will come with upgrades in the engine, gearbox & transmission, chassis, as well as aerodynamic departments. We’ll get to see both petrol and diesel vehicles launched under the new brand, with the carmaker’s xDrive system being an important part of this.
“The models in the new product category follow in the tyre tracks of the BMW M535i, which was unveiled in 1980 and went on to capture the hearts of performance-minded customers with its extra power, precisely tuned chassis technology and subtly modified design. A fresh addition to the BMW 5 Series ranks, the Sedan remained a highly successful member of the line-up through two model generations and – up to 1987 – with the BMW M5 for company within the range,” a company statement explains.
The previously-discussed M550d and X6 M50d will probably be the first models of this new sub-brand.
Our say: Sound great, but they need to find a good name for this.
This range of warm models will come with upgrades in the engine, gearbox & transmission, chassis, as well as aerodynamic departments. We’ll get to see both petrol and diesel vehicles launched under the new brand, with the carmaker’s xDrive system being an important part of this.
“The models in the new product category follow in the tyre tracks of the BMW M535i, which was unveiled in 1980 and went on to capture the hearts of performance-minded customers with its extra power, precisely tuned chassis technology and subtly modified design. A fresh addition to the BMW 5 Series ranks, the Sedan remained a highly successful member of the line-up through two model generations and – up to 1987 – with the BMW M5 for company within the range,” a company statement explains.
The previously-discussed M550d and X6 M50d will probably be the first models of this new sub-brand.
Our say: Sound great, but they need to find a good name for this.
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