The video was awarded the Golden Dolphin at the Cannes Corporate Media & TV Awards and follows the story of a man's search for an appropriate replacement for his battered down BMW 1602.
If you were wondering why he would want to get rid of such a classic, the reason is that the car has no air conditioning system, a fact that makes Jack's life unbearable in the hot summer days and nights of Los Angeles. His search takes him to a typical American car trader, but the BMW owner just can't bear the thought of being parted with his old wheels.
We are not going to completely spoil the ending, but we are going to tell you that all the man need is some... open air.
BMW Group Classic coordinates all the activities of the BMW Group which are associated with the history of the company, its products and three brands. The relevant classic activities of BMW, MINI and Rolls-Royce are unified under the united might of BMW Group Classic. Classics from the BMW Group’s own collection are not just housed in the museum, they are on the road at events throughout the world. The concept originates from a BMW advertisement to celebrate the 75th anniversary of the automobile.