But the German auto brand did not stop here. The company has also created a specially dedicated feature as a virtual video tour of the BMW Art Car Collection that now consiss of 17 “works of art on wheels.”
Historic racing footage and artists’ statements as well as renowned representatives from art and culture are to be seen. A total of 17 male and female artists from 9 countries and all 5 continents have contributed to the collection, artists such as Alexander Calder, Frank Stella, Roy Lichtenstein, Andy Warhol, A.R. Penck, David Hockney, Jenny Holzer and Olafur Eliasson.
Jeff Koons created the latest vehicle of the collection last year, when BMW celebrated the 35th anniversary of the Art Car series.
“After four decades and a total of 17 BMW Art Cars, they can now all be admired by everyone. The interactive website pays homage to the collection, unique in the history of the automobile and the arts. Whilst the originals are often exhibited individually at the BMW Museum in Munich or at significant cultural institutions throughout the world, people are now able to discover for the BMW Art Cars in their entirety. A comprehensive online tour is now available anywhere and anytime,” said Bill McAndrews, head of BMW Group Corporate Strategy and Communications.
The YouTube video about the BMW Art Car Collection can be watched below:
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