Blancpain Becomes Sponsor of Lamborghini Racing Series

Luxury watchmaker Blancpain today signed a deal with Lamborghini to become the title sponsor of the company's racing series, which is now named Lamborghini Blancpain Super Trofeo. The all-wheel drive series will take place on well-known circuits, including Silverstone, Spa-Francorchamps and Paul Ricard and "will run alongside the best in sportcar racing" such as FIA GT and DTM, the Italian automaker said in a statement for the press.

“This is an intensely dynamic partnership of two very different businesses, with the same drive for innovation and mechanical prestige,” said Marc A. Hayek, President and CEO of Blancpain. “In my mind, Blancpain has always been rather revolutionary…a little bit crazy, a bit of an adventurer. We have always tried to be different, to become more innovative, to try things that have not been attempted or been achieved in the past."

The Lamborghini Blancpain Super Trofeo will begin in May 2009 and will run over six European race weekends, alongside other racing series such as FIA GT and DTM. The first race weekend in the 2009 calendar will run on 2-3 May at the Silverstone circuit in the UK, followed by Adria, Italy (15-16 May), Norisring, Germany (26-28 June) and Spa-Francorchamps, Belgium (23-25 July).

“Lamborghini couldn’t be happier to have an association with Blancpain, a company synonymous with enduring style, quality and genuine exclusivity,” said Lamborghini’s Director for Brand and Design, Manfred Fitzgerald. “Both parties will undoubtedly benefit from the joint venture. Both brands are passionate about looking after every hundredth of a second: we share very strong brand synergies, Blancpain are a great asset, and we look forward to the season ahead.”