2023-11-27 BharatBenz Trucks Gain Foothold in India After Only One Year - autoevolution

BharatBenz Trucks Gain Foothold in India After Only One Year

BharatBenz is a truck brand that was specifically designed for India and is a subsidiary of Daimler India Commercial Vehicles (DICV).
BharatBenz Truck 3 photos
Photo: Daimler AG
BharatBenz TruckBharatBenz Trucks
After launching just one year ago, on September 26, 2012, more than 5,000 units of the three heavy-duty trucks of the brand have managed to roll off the assembly line.

“In as little as twelve months, we have gained a foothold on the Indian market and lived up to our brand promise 'Power Ahead'. We will work just as powerfully in the upcoming months to further expand our product portfolio as well as our dealership network.” summed up Marc Llistosella, Managing Director and CEO of DICV, on the occasion of a Chennai-located event celebrating the first market anniversary of the brand.

Despite a rather difficult market environment and having no previous history locally, the BharatBenz truck brand was able to reach fourth place in India's ranking of new truck registration in the second quarter of 2013.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Alex Oagana
Alex Oagana profile photo

Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the autoevolution.com project.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories