Audi Sets Third Consecutive Record Month in April

With German manufacturers posting record after record in units sold for the first months of 2010, Audi's yesterday announcement does not necessarily comes as a surprise. The Ingolstadt-based manufacturer posted an 18.1 percent increase in sales for April, amounting to 96,700 units sold.

This makes April the third consecutive month of record sales, bringing the total number of vehicles sold since the beginning of the year to 360,750 units, representing a 23.7 percent increase above the same period in the previous year.

“Sales development in all regions has been excellent. In particular, deliveries in Western Europe have surpassed our expectations,” said Peter Schwarzenbauer, member of the board in charge of Marketing and Sales for Audi. “For Great Britain, our third-largest market worldwide, we are aiming at the 100,000 mark again in 2010, in view of these strong figures.”

But the records achieved so far keep on tumbling. Audi sold, for the first time since 2007, more than 100,000 cars in the Great Britain. In Asia, sales figures showed a huge 61.3 percent increase for April (19,606 vehicles) and an even bigger, 72.6 percent increase since the beginning of the year. This represents the first time deliveries in Asia exceed 70,000 units in the first four months of the year.

The strong performance in Asia is largely owed to China, which now managed to become Audi's biggest market, surpassing even the carmaker's home country. In the Americas, the sales performances were strong as well, with the US posting a 32.9 percent increase in sales.