Audi Reveals Tony Stark Innovation Winner: LuminAR

Following the "Stark Expo & Audi Present: The Tony Stark Innovation Challenge" social media competition launched back in April, the German automaker announced today the name of the winner and a demo video of his innovation. Thanks to a robotic lamp arm, the device becomes a mobile Internet projector.

MIT Graduate Student Natan Linder will receive $15,000 in funding to develop his invention, LuminAR, a digital bulb with built-in Internet technology that can project web content onto any surface.

As you may know by now this challenge is related to the launch of Iron Man 2 movie and was designed to mirror Tony Stark's desire to take Stark Industries into a new direction using technology to make the world a better place. Linder's LuminAR submission was one of the highest rated videos and received 132,112 views on YouTube.

"The Tony Stark Innovation Challenge has fulfilled Audi's goal to provide support to a forward-thinking innovator who can make the world a better place through technology," said Scott Keogh, CMO of Audi of America. "LuminAR is a progressive product that brings technology closer to the user."

"There is a transformation that happens from what you see in movies and how you perceive robotics. They eventually become things that we use everyday," said Linder. "This is the idea that really drew me to the contest because—aside from being a fan of Iron Man—it represents a vision that I feel really connected to."

Aside from the $15,000 in funding to develop his concept, Linder will also receive:
  • His experience documented and featured on
  • A four-day trip for two to California including air transportation, hotel and meals
  • Transportation in the latest innovation from Audi, the 2011 A8
  • Spa treatments, tailored cocktail attire, and grooming to perfect his Stark style  
  • A tour of Audi Design Center in Santa Monica
  • A VIP day with the ICON Aircraft team, joining them in flight and water testing of the innovative ICON A5 aircraft (one of Tony Stark's toys)
  • A day at the Audi Sports Car Experience to drive Tony Stark's favorite car, the Audi R8 on a racetrack
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