Tony Stark Innovation Challenge Starts Today

Following the world premiere of the Iron Man 2 movie in Los Angeles (as you know, the movie was set to premiere in London, but the darn ash cloud forced the event back into the US), one of the main partners for the movie, German carmaker Audi, announced the debut of the "Tony Stark Innovation Challenge."

Starting today, April 28, any and all those interested can submit a two-minute video at the following link; in the video, each of the participants must describe their vision on how technology can make the world a better place.

"Achieving progress through technology is the message behind Iron Man 2, and this idea is fundamental to Audi," Scott Keogh, Chief Marketing Officer, Audi of America said in a release announcing the competition.

"The partnership in Iron Man 2 celebrates our shared focus on innovation, and this contest allows anyone with a great idea to not just express it, but potentially make a true difference within their industry."

Audi will judge the submissions by the following criteria:

  • make the world a better place by solving a problem or improving an existing solution
  • articulate and demonstrate expertise of the "better living through technology" philosophy
  • have a scalability and adoptability to potentially change the way we live
  • showcase innovation, adventures, and intelligence worthy of Audi and Tony Stark
  • have cache in the social media channels by means of ratings and viral component

Whoever wins the competition is really in for a treat of gargantuan proportions. Aside for the $15,000 they will receive for funding their respective idea, Audi throws into the game the following: a four-day trip for two to California including airfare, hotel and meals, rides in the new Audi A8, spa treatments, tailored cocktail attire, and grooming to perfect their Stark style, a guided tour of the ICON aircraft facilities including air and water testing of the new A5 aircraft and, the cherry on the cake, a full day on the track, behind the wheel of the Audi R8.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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