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Audi Market Share Goes Up in September

German carmaker Audi announced the sales figures for the company’s American division recorded for September 2009, which according to its CEO, meant another increase in market share, to 8.9 percent for the past month in the import luxury segment.

The total number of Audi vehicles sold in the United States stood at 7,209, with the dealers recording a strong demand for the Q7 TDI clean diesel model. TDI sales represented 38 percent of the Q7 model versions, exceeding company projections.

U.S. retailers reported that the 2010 Audi Q5 crossover stayed on their lots 13 or fewer days during September, making it one of the fastest vehicles to leave the lot of any model in the dealerships.

The A5 Coupe also proved to be a top brand performer, going up 19 percent year-over-year. According to German manufacturer, that was thanks to its new 2.0 turbo fuel injected engine, sales of which comprised half of the total number sold. Additionally, the A3 model sales were up 26 percent year-over-year.

The Audi U.S. market share has also continued to grow throughout 2009, reaching 8.3 percent calendar year-to-date.

"There is an unmistakable sentiment of enthusiasm coming from consumers. This active response fuels the sustained demand for Audi vehicles and explains the steady market share growth that we are seeing," said Johan de Nysschen, President, Audi of America, in a statement for the press.

“That multiple vehicles set sales records in September is a testament to the momentum Audi is experiencing in the marketplace. We firmly believe that superior design and unmatched efficiency lay the groundwork for widespread appeal. Our sales results confirm this," added de Nysschen.
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