Audi Keeps Up the Pace in April

With mother group Volkswagen marching on towards the year of its reinvention 2018, Audi proves to be one of the best soldiers in the army of brands and models with which the German group plans to dethrone Toyota. The brand with four rings posted this week its sales figures for the month of April, showing once again that it has understood the orders coming from high up.

In the fourth month of the year, Audi sold 109,400 vehicles worldwide, which represents an increase of 13.2 percent compared to the same month of last year. That brings the total number of Audis sold since the beginning of the year to 422,000 units, 17 percent more than in the same period of last year.

As usual in the past year or so, one market came into the spotlight when it came to the appetite for new cars. China represented, once again, the biggest percentage increase of all the Audi markets (21.2 percent compared to 2010). However, the bulk of the volume was generated in Europe, where Audi sold 63,650 units, ten percent up from a year ago.

“Audi clearly continues to grow worldwide. The current order position means we’re well on our way to our target of selling 1.2 million vehicles this year,” said Peter Schwarzenbauer, Audi member of the board for Marketing and Sales.

“As for the brand’s luxury class initiative. We expect to be boosted once more by the recent market launch of the A7 Sportback in the United States. Over its life-cycle, we hope to sell around 25 percent of all A7 Sportbacks to U.S. Customers.”