Audi and Xbox Prepare the 2010 AXF-24 Challenge

The North American arm of Audi joined forces with Xbox/Turn 10 to host the 2nd Annual AXF-24 Challenge in celebration of the annual 24 Hours of Le Mans race in France. The event is a four-hour Xbox LIVE Forza Motorsport 3 racing experience at the Audi Forum New York.

“The first leg of AXF-24 Challenge opened with North American players on Xbox Live competing for the fastest lap times on the 24 Hours of Le Mans track: the Circuit de la Sarthe, while piloting the 2009 Audi #2 Audi Sport Team Joest R15 TDI,”
a company statement reads.

“The three fastest drivers will be invited to compete in the AXF-24 Challenge on June 12th in New York City, which takes place while the real race takes place in France.”

The 24 Hours of Le Mans endurance race is held in Le Mans, France, on an 8.5-mile track made up mostly of public roads.

"It is considered one of the top three races in the world, along with the Formula One Monaco Grand Prix and the Indianapolis 500. This year will bring the 78th running of the 24 Hours of Le Mans race, which began in 1923 but was canceled for nine years during World War II. Audi has won eight of the last 10 years at Le Mans."

The top prize for the winning AXF-24 competitor will be a one-day R8 Audi sports car experience package in Sonoma, CA.

Enthusiasts are invited by Audi and Xbox to come to the Audi Forum New York City on June 12 and enjoy the following:
  • Live feed of the 24 Hours of Le Mans race
  • Playable Forza Motorsport 3 kiosks
  • A chance to explore the Audi Forum New York City
  • Catered food and open bar
  • Prizes and souvenirs at the door
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