Audi and Xbox 360 Team Up for Debut of Forza Motorsport 3

The partnership between Audi and Xbox 360 came to be as they share a common purpose: Forza Motorsport 3 will hit the market in October, featuring the 2010 Audi R8 5.2 FSI V10 quattro.

The game developers paid attention to details such as gear ratios, tire deformation and track telemetry. It will also feature renderings of the race courses that Audi had high performances in recent years, including the 12 Hours of Sebring. Several other race courses will be revealed in the month prior to the game release this fall.

“What we love about the R8 is the car stands for much of what makes Forza Motorsport 3 the ultimate racing game – powerful but refined, sophisticated yet inviting, the perfect blend of design and performance,”
said Dan Greenawalt, Game Director, Turn 10. “It’s that blend of design and performance that makes Audi the ideal partner for my team. It mirrors the way we approach the development of Forza.”

The 2010 Audi 8 had a 5.2l naturally aspired engine that develops 525 horsepower, making the car reach 100 km/h in 3.9 seconds and a maximum speed of 316 km/h.

The Audi-Xbox partnership will also feature several marketing and promotional activities. For example, until June 14 consumers can go to where they can enter a competition to design a skin for the R8 V10 that will become the exclusive custom downloadable car for everyone who pre-orders “Forza Motorsport 3".

Judges will select five finalists, which will win an Xbox 360 wireless racing wheel. After that, you can vote for your favorite design from June 22 to July 5, at or on Xbox LIVE.

The two companies will host the AXF-24 Audi-Forza Challenge, scheduled on June 13-14 at the Audi Forum New York City. Nine of the top North American Forza competitors will compete in a 24-hour of Le Mans race in France. The gamers will be split in three teams with three drivers. The winning team will win and all-expense paid trip for them and a guest to the 2010 24 Hours of Le Mans race.
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