Photo: CarPix
Audi is testing its facelift A3 prototypes in winter conditions and is starting to remove some of the camouflage.
As previously seen, the Audi A3 is about to get a facelift that brings a bigger front grille for the compact model, along with several other visual changes.
Our spy photographers have provided us with a fresh set of pictures of the new A3 hatchback, spotted in S-Line trim and in the three-door version.
As we previously noticed, the car has new front and rear lights, with a new graphic design inside. Along with the grille, Audi also changed the front bumper and the rear bumper of the A3. The profile of the car seems largely unchanged.
Definitely, the biggest change on the A3 facelift is the introduction of the hexagonal front grille. First seen in the current generation of the Audi TT, the new shape of the grille has made its way through the Ingolstadt range in one way or another.
The style of this grill suits well the latest Audi creations and brings to the table a new identity for the German carmaker. Like other manufacturers, Audi relies on the proven solution of a range-wide design language.
While it causes cars of similar size to be easily confused, it brings significant benefits concerning brand awareness. The term brand awareness is explained by how quickly someone can figure out that a certain car they see on the street belongs to a particular manufacturer. If they can easily do that from a distance, the designers have succeeded in creating a proper brand awareness.
Naturally, such recognition is impossible with design alone, marketing and advertising are also necessary to achieve an adequate level. However, without good design, no marketing or advertising guru can save a brand whose models don’t have too many features in common.
The fact that Audi is testing a three-door variant of the A3 shows that the German manufacturer hasn’t lost faith in this body style, in spite of the lower sales figures three-door hatchbacks obtain these days.
Our spy photographers have provided us with a fresh set of pictures of the new A3 hatchback, spotted in S-Line trim and in the three-door version.
As we previously noticed, the car has new front and rear lights, with a new graphic design inside. Along with the grille, Audi also changed the front bumper and the rear bumper of the A3. The profile of the car seems largely unchanged.
Definitely, the biggest change on the A3 facelift is the introduction of the hexagonal front grille. First seen in the current generation of the Audi TT, the new shape of the grille has made its way through the Ingolstadt range in one way or another.
The style of this grill suits well the latest Audi creations and brings to the table a new identity for the German carmaker. Like other manufacturers, Audi relies on the proven solution of a range-wide design language.
While it causes cars of similar size to be easily confused, it brings significant benefits concerning brand awareness. The term brand awareness is explained by how quickly someone can figure out that a certain car they see on the street belongs to a particular manufacturer. If they can easily do that from a distance, the designers have succeeded in creating a proper brand awareness.
Naturally, such recognition is impossible with design alone, marketing and advertising are also necessary to achieve an adequate level. However, without good design, no marketing or advertising guru can save a brand whose models don’t have too many features in common.
The fact that Audi is testing a three-door variant of the A3 shows that the German manufacturer hasn’t lost faith in this body style, in spite of the lower sales figures three-door hatchbacks obtain these days.
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