Aston Martin Kronberg Showroom Gets Redesigned

The Aston Martin dealership in Kronberg, Germany has been redesigned recently due to lack of space for housing the group’s entire collection. The new showroom now has a showcase built especially for the Aston Martin sports car range, consisting of the V8 and V12 Vantage, DB9, DBS and soon, the new four-door Rapide.

The new Aston Martin Kronberg dealership now spreads over a 450 square meters area and two floors, comprising a point of sale, a place for car hand-over and the customer service reception.

“Aston Martin Kronberg is one of our oldest and strongest dealerships in Europe. I am happy to see, that finally with this new showroom the importance of this location will now be underlined by an appropriate appearance. We thank the Emil Frey Group for their commitment. This is the right investment for the future,” Ulrich Bez, Aston Martin Chief Executive, said in a release.

Highlights of the opening event that took place yesterday evening includes the new four-door sports car Rapide, the special edition V12 Vantage Carbon Black and the UB 2010 DBS, specifically trimmed by Bez on the occasion of his 10 year anniversary as Aston Martin Chief Executive.

The Cygnet concept that made its public debut in Geneva this year was also on display, alongside the Aston Martin One-77 super car.

“We are pursuing two main objectives with this new showroom: Firstly, we want to present Aston Martin adequately as a partner maintaining our excellent relationship and attracting in new customers. Secondly, we are now able to offer our clients the ambiance they expect from this brand, starting from the first initial contact to the actual handover of their Aston Martin, an emotion that builds on our relationship,” added Daniel Paulus, AM Kronberg dealer principal.