The assurance guarantees future trade-in values on new car purchases and it’s included in Hyundai’s Assurance marketing scheme. This will give clients a figure in order to determine what their car’s value will be in two to four years by now.
The new assurance includes all of the brand’s models and it’ll be available starting from May this year. The value of the car is going to be determined by the Automotive Lease Guide forecast of future value.
At this point, Hyundai's residual values are one of the highest in the automotive industry which made the Assurance Trade-in Value Guarantee possible.
"Hyundai Assurance is a partnership with our owners in their purchase of a vehicle," said John Krafcik, president and CEO, Hyundai Motor America.
"Depreciation is the single highest cost of car ownership. While Hyundai's depreciation is now among the lowest in the industry, Assurance will remove many of the barriers and concerns about vehicle ownership. Through Assurance, we share in our owners' investment, and the Trade-in Value benefit extends this partnership from the initial purchase all the way through what we hope will be the consumer's next purchase of another Hyundai," he added.
Hyundai Assurance Trade-in Value Guarantee is valid for all new cars sold through U.S. Hyundai dealerships. The customer’s vehicle will be assessed in order to determine the actual value on the market and then that value is compared to the guaranteed value. If it is higher compared to the guaranteed value, the client can apply that value toward the purchase of a new Hyundai vehicle. But if the assessed value is less than the guaranteed one, the client can use the guaranteed value toward the purchase of a new Hyundai vehicle financed through Hyundai Credit.