Arlen Ness Confirms Attendance at Big Bike Europe

The iconic Californian company already has a good presence in European markets, but seeing their bikes and master builders in person on the old continent is a very scarce treat. With the Europeans slowly regaining the appetite for spending the big bucks on aftermarket styling and performance parts, it's easy to see why manufacturers are looking to expand their reach outside their traditional home markets.

Just as we suspected, the upcoming BBE show turns more and more into a huge event, with pretty much every big name in the motorcycle industry looking forward to showcase their products, services or skills. And that's a really great opportunity to bring the best in the bike industry from both sides of the pond together: we, the riders are the ones to benefit from all this, too, just like they are.