American Idol Finalists Customize Their Fiestas

Now that there are only 12 contestants left in the American Idol show Ford decided to further extend its sponsorship for the show and will give each of them the chance to work with Ford designers and create their own personalized 2011 Ford Fiesta. The top two American Idol finalists will be awarded their own signature Fiesta during the finale.

The 12 contestants were given a palette of nine Fiesta colors to choose from, including Lime Squeeze, Blue Flame and Bright Magenta. Then, they chose custom body graphics, wheel treatments and other accessories to transform the vehicle into an expression of each contestant’s individuality.

“Ford has been a sponsor of ‘American Idol’ since the show premiered in 2002, and each season we try to take our relationship with the show to the next level in a fun and meaningful way,” said Connie Fontaine, manager, Ford Brand Content and Alliances. “This year, the Idols will get a closer experience with our vehicles as they interact with our designers and customize a Fiesta design that reflects their own personality.” 

Between now and May 21, 2010, fans 18 and older can enter the Ford Music Video Challenge weekly for a chance to win one of the Idols’ Fiestas and a trip to the set of a Ford Music Video shoot or the grand prize, which includes a Fiesta with their choice of one of the Top 12 designs and tickets to the finale.

“Ford has great young designers who are bringing fresh thinking to our product lineup,” said Fontaine. “We hope the design integration with ‘American Idol’ will shine a light on the remarkable talent that is working tirelessly to deliver great products to market.”