The best way to judge a new car concept is to give it to a random person, one that isn’t all that crazy about cars in the first place but uses one on a daily basis to get stuff done. Their reaction won’t be bias in any way and you’ll get genuine emotions and feedback every time.
Gustav, from M5Board.com took one of his friends out for a drive in the new i3. This one friend of his was experiencing electric cars for the first time and, in particular, the first electric BMW. His initial reaction? He was amazed.
Not by the looks or the features of the car but only by the way it drove. It felt amazingly fast and quiet as a mouse on the road, giving them the impression that they were actually on a hover board. The whole video is quite funny and describes the work BMW put in this car, perfectly!