Alonso Does Football Match TV Ad with Eros Ramazzotti

Alonso and Ramazzotti in a Ferrari CaliforniaAlonso and Ramazzotti in a Ferrari CaliforniaAlonso and Ramazzotii preparing for the adAlonso trying to impress the audience with his football skills
Fernando Alonso's football days are not over now that he moved to Ferrari for the 2010 Formula One season. Quite the contrary, the Spanish driver will have an additional chance to show his football skills a month from now, in the the famous “Partita del Cuore” (Match of the Heart) in Italy.

The aforementioned football match will see two sides battling for the win for humanitarian purposes: one side will be formed by Italian musicians (Nazionale Cantanti) and the other one will be the Squadra Telethon (the famous TV show that raises millions of euros every year for charity purposes).

This year, the match is scheduled to take place on May 25 and the Squadra Telethon will benefit from the presence of all 3 drivers that are currently part of the Ferrari F1 Team: Fernando Alonso, Felipe Massa and Giancarlo Fisichella. The event will get under way in Modena and will be aired live on Italian national TV station Rai Uno at 9 PM.

Although Fisichella is well known for his impressive football skills, it was Alonso who was picked by the match organizers to do a TV ad alongside famous Italian musician Eros Ramazzotti and Paolo Belli (musician and TV showman in Italy).

The TV spot, directed by Marco Lonardo and set up by Claudio Fasulo was shot at the Fiorano circuit, where Ramazzotti arrived behind the wheel of a Ferrari California, inviting Alonso to the match. The TV ad is part of the communication campaign run by the "Partita del Cuore", appearing also on radio and in magazines,” said a press release from Ferrari.

Gianni Morandi, Enrico Ruggeri, Luca Barbarossa, Gigi D'Alessio are only a few names that will play for the musicians' team, while Felipe Massa, Fernando Alonso, Giancarlo Fisichella, Stefano Domenicali (Ferrari team principal), Antonio Cassano (footballer) and Raul Bova (actor) will play for Telethon.

The funds that will be raised from this event will go to the Telethon and the Parco della Mistica Onlus Foundations. See pictures from the TV ad meeting below.
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