Photo: VW.com screenshot
Looking for a specific car on vw.com has always been an experience akin to playing games on a phone from the 90s. You had to pick from a long list of car names, most of which regular folks knew nothing about, know what trim level you wanted from a big of Google searching and eventually come to the concluding that something on the dealer’s lot is cheaper and you wasted your time.
All that’s changed now that an all-new vw.com has hit the web. A major refresh of the user experience makes buying a Jetta into something akin to checking out what’s on Facebook or Youtube.
Since a lot of people spend their online time with smartphones and tablets in hand, everything’s been designed to be within just a few clicks away. Blocky text is replaced by large pictures and easy-to-read information.
"With the new VW.com experience, consumers don't need to know our product lineup to find a car that's right for them," said Vinay Shahani, Vice President, Brand Marketing, Volkswagen of America. "Consumers simply select the features they want, and VW.com instantly connects them to a range of options based on both their needs and available inventory in their area. We're excited to be at the forefront of this type of online innovation that utilizes a truly intuitive approach."
Downsides? Good luck finding the exact specks on a car in a hurry. VW is more about bright colors and less about facts and figures – how not German of them!
You can find eveything VW wants you to know in the press blast below, but we suggest you just click your way to the all-new website and take it from there.
Since a lot of people spend their online time with smartphones and tablets in hand, everything’s been designed to be within just a few clicks away. Blocky text is replaced by large pictures and easy-to-read information.
"With the new VW.com experience, consumers don't need to know our product lineup to find a car that's right for them," said Vinay Shahani, Vice President, Brand Marketing, Volkswagen of America. "Consumers simply select the features they want, and VW.com instantly connects them to a range of options based on both their needs and available inventory in their area. We're excited to be at the forefront of this type of online innovation that utilizes a truly intuitive approach."
Downsides? Good luck finding the exact specks on a car in a hurry. VW is more about bright colors and less about facts and figures – how not German of them!
You can find eveything VW wants you to know in the press blast below, but we suggest you just click your way to the all-new website and take it from there.
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