All-New Volkswagen Website Revealed: Great for Tablets and Phones

Looking for a specific car on has always been an experience akin to playing games on a phone from the 90s. You had to pick from a long list of car names, most of which regular folks knew nothing about, know what trim level you wanted from a big of Google searching and eventually come to the concluding that something on the dealer’s lot is cheaper and you wasted your time. 1 photo
Photo: screenshot
All that’s changed now that an all-new has hit the web. A major refresh of the user experience makes buying a Jetta into something akin to checking out what’s on Facebook or Youtube.

Since a lot of people spend their online time with smartphones and tablets in hand, everything’s been designed to be within just a few clicks away. Blocky text is replaced by large pictures and easy-to-read information.

"With the new experience, consumers don't need to know our product lineup to find a car that's right for them," said Vinay Shahani, Vice President, Brand Marketing, Volkswagen of America. "Consumers simply select the features they want, and instantly connects them to a range of options based on both their needs and available inventory in their area. We're excited to be at the forefront of this type of online innovation that utilizes a truly intuitive approach."

Downsides? Good luck finding the exact specks on a car in a hurry. VW is more about bright colors and less about facts and figures – how not German of them!

You can find eveything VW wants you to know in the press blast below, but we suggest you just click your way to the all-new website and take it from there.
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press release
About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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