Since a lot of people spend their online time with smartphones and tablets in hand, everything’s been designed to be within just a few clicks away. Blocky text is replaced by large pictures and easy-to-read information.
"With the new VW.com experience, consumers don't need to know our product lineup to find a car that's right for them," said Vinay Shahani, Vice President, Brand Marketing, Volkswagen of America. "Consumers simply select the features they want, and VW.com instantly connects them to a range of options based on both their needs and available inventory in their area. We're excited to be at the forefront of this type of online innovation that utilizes a truly intuitive approach."
Downsides? Good luck finding the exact specks on a car in a hurry. VW is more about bright colors and less about facts and figures – how not German of them!
You can find eveything VW wants you to know in the press blast below, but we suggest you just click your way to the all-new website and take it from there.