Toyota is going strong in America, although not as fast as it would like to. Thus, according to the sales result tally, after the first six months, the US market is dominated by GM, followed by the Japanese automaker.
Both General Motors and Toyota soared above the one-million delivery mark during H1 of 2023, but the Detroit-based carmaker jumped 18% while the Japanese rival was down 0.7 percent. Plus, the Toyota brand also came second behind Ford Motor Company's namesake marque with an even higher dip of minus 2.8%. No worries, though, as Toyota plans to turn the tide.
More precisely, they prepared a tidal wave of novelties for the US market, including stars like the 2023 Prius Prime plug-in hybrid, a trio of GR special editions (GR86 Trueno, GR Corolla Circuit, GR Supra 45th Anniversary), an entire 2024 Corolla Nightshade family, the 2024 Grand Highlander 8-seat crossover SUV, or the 2023 Corolla Cross Hybrid. There were also the superstars – aka the 2024 N400 Tacoma mid-size pickup truck and the returning 2024 Land Cruiser.
However, did anyone notice there was a significant absentee? No, I am not talking about the 4Runner, which has been growing longer in the tooth than a wooly mammoth's ivory tusks. Instead, let's talk about the only passenger car segment that's still in the top five of sales – mid-size cars. Over there, the Toyota Camry still reigns supreme (over 150k sales during H1, plus 11%), so of course, the automaker is diligently taking care of it.
For the 2024 model year, the Toyota Camry has arrived at dealerships from $26,420, and America's best-selling mid-size sedan brought fresh looks and an updated cabin. Many trims, several outputs, and lots of exterior colors (18) are available for customers – but what if that isn't enough? Well, at least according to the imaginative realm of digital car content creators, the wait for an all-new, ninth-generation 2025 Camry is almost over – at least across imagination land.
The Halo oto channel on YouTube usually provides fresh automotive info that is corroborated with their virtual designs; now, there are some CGI ideas about a new-gen Toyota Camry. According to the resident pixel master, the ninth iteration of the best-selling mid-size sedan could sport one of four design variants for the front fascia – inspired mainly by the returning Crown crossover-sedan.
Meanwhile, around the back, just one potential (unofficial) design is showcased in the video feature embedded below – and there are no ideas for the hypothetical cockpit changes. However, the host is confident that Toyota will use the same TNGA-K variation for the new Camry as seen on the S235 Crown and various other models like the Lexus ES and compact plus mid-size crossover SUVs, plus the large MPVs such as Sienna or Alphard.
Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution. Full profile
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