It's funny how low Fiat has let Alfa Romeo sink in such a short time. The critics really were right, as the MiTo and Giulietta have burned a hole into the image of one of the most iconic brands in the business. Still, as the song says "you've got to get up and try, try, try!"
In Alfa's case, that means discounts, huge ones meant to celebrate the 60th anniversary of the Giulietta. Really Fiat? No special editions, no nation-wide car gatherings for the fans? That and the fact that they sell natural gas powered cars is everything that's wrong with the brand and the group in general!
Regardless of what we think, a sale is a sale. Without going too much into details, your local Alfa UK dealer can offer the 2014 Alfa Romeo Giulietta 1.4 TB 120hp Progression a deposit contribution which is the equivalent to the 1954 UK price - £1,250. Also included in the offer is special Lunar Pearl paint, a new tone which dealers hope will bring attention to the updated Alfa. The offer is available only for a couple of weeks, between April 7 to April 22, 2014.
Alfa has also promised discounts of up to €5,000 back in Italy. Here's what they said to their local customers in the video below:
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
Would you like AUTOEVOLUTION to send you notifications?
Google News