ADV.1 Wheels Coming to Europe through ATT-Tec

One of the greatest names that have given America stunning sets of custom rims is ADV.1, with the company’s products offering some sort of visual wings. Now, European tuning fans have a reason to celebrate, as the aftermarket developer has now made its way to the old continent via a partnership with the German company ATT-Tec, as we found out from luxury4play.

The latter will become the official European distributor for ADV.1 wheels all over Europe. Of course, this is a great new development, but the pathway that led to this was anything but simple.

This is because the rims had to obtain a TUV certificate in order to be entered in the street-legal category. We’ll remind you that we are talking about the Technical Inspection Association, Germany’s mother of all tech nannies.

Jordan from ADV.1 Wheels took some time to explain just how complicated it is to get the thumbs up from the TUV: “For those who aren't too familiar with the TUV process, it's a very extensive, detailed and expensive testing process for wheels to be able to be driven on in Germany and parts of Europe."

"Each individual wheel style needs to go through a ton of testing and procedures for each application, so in order to TUV certify a wide range of popular applications in all of our styles is a huge investment. The end result will be pretty amazing for Germany as ADV.1 will be one of the only legal wheel options for exotic vehicles!”