The Japanese automaker is currently focusing on the off-road American market with the 2024 Land Cruiser and its new pricing strategy, making it significantly cheaper than the model from 2021.
But soon enough, probably a few months after the spring start of 2024 Land Cruiser deliveries, they will also move to consolidate the crown jewels of the mid-size sector – the 2025 Camry and the first-ever Crown Signia crossover SUV. This won't happen without some backlash, though, as the latter will move to replace the affordable ($35k) hybrid-only Venza five-seat crossover at a much higher price point, considering the regular Crown cross-sedan is more than $40k.
As for the 2025 Toyota Camry, which is now also exclusively offered with a hybrid powertrain good for 225 hp (FWD) or 232 hp (eAWD) instead of 208 ponies, is also considered a mere upgrade of the current generation because it uses the same TNGA-K platform as the XV70 model. As such, the cosmetic changes like the new 'hammerhead' grille and the styling shared with the Prius, Crown Sport, or C-HR, plus the chassis and powertrain revisions, might not be considered enough to represent a significant step forward.
No worries, though, as the imaginative realm of digital car content creators will go out of their way to show us how to make the next-gen 2025 Toyota Camry stand out in any crowd. For example, Vishnu Suresh, the self-taught concept artist behind the zephyr_designz moniker on social media, has been hard at work envisioning an extreme 2025 Camry – and on a couple of occasions. The first attempt gave us a crimson Toyota packing a fully redesigned front and rear bumper treatment, a new rear diffuser, big chromed quad exhaust tips, a subtle trunk spoiler, custom front and rear fenders, plus a set of ritzy HRE Performance S1SC Series S104SC aftermarket wheels that are large enough to engulf the massive red brake calipers.
Now, there's a second look at the lowered widebody 2025 Toyota Camry design in the video feature embedded below, and it seems the pixel master decided to take a stroll down the main avenue in 'Barbieland' judging by the glossy pink treatment. As a contrasting feature, the HRE Performance S104SC wrapped Yokohama Advan Neova tires are now black, and the brake calipers are a darker shade of burgundy. If you don't like the quasi-Barbie treatment, no worries; the 2025 Camry quickly fades to a dark purple hue that's almost blue when the CGI light hits it the right way.
Unfortunately, while I personally would choose this one over the conspicuous red version or the controversial pink one, even though some of the exposed carbon fiber bits and pieces would be harder to spot, this variant was ultimately ruined by the odd choice of yellow-green tint for the brake calipers. However, beauty is always in the eye of the beholder, so which is your favorite option out of the three?
Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution. Full profile
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