2024 Ford Mustang Buyers Are More Preoccupied With Drifts and Less With Stick Shifts

The Blue Oval company is trying to keep the hype flowing for the seventh generation S650 model by revealing how customers try to personalize their configurator builds – but they didn't say anything about their exasperated 'sheesh' when thinking how long it will take Ford to deliver their Mustang.
2024 Ford Mustang buyer choices 6 photos
Photo: Ford Motor Company
2024 Ford Mustang buyer choices2024 Ford Mustang buyer choices2024 Ford Mustang buyer choices2024 Ford Mustang buyer choices2024 Ford Mustang buyer choices
The last time we heard anything official about the S650 seventh-generation Ford Mustang, it was ready to conquer Spa – as in the Spa-Francorchamps racetrack in Belgium, not your local resort or retreat where mineral-rich spring water (and sometimes seawater) is usually used to give medicinal, rejuvenating baths. Over there, the Mustang Dark Horse-based GT4 was presented as the Ford for all worldwide racers if the GT3 model proved too difficult and expensive to handle.

Well, now Ford is back talking about the regular, street-legal models. But unfortunately, they are not giving us the great news of first deliveries – as they only wanted to talk about "how customers are personalizing their all-new 2024 Ford Mustang vehicle." Basically, the company wanted to attract our attention because it is finally "launching the full Build & Price website for 2024 Mustang, giving customers the chance to configure their Mustang the way they want and see it, too."

That means we all have access to the seventh-generation lineup, starting with the 2024 Mustang EcoBoost Fastback that kicks off at $30,920, followed by the EcoBoost Premium Fastback at $36,445, the EcoBoost Convertible at $39,020, EcoBoost Premium Convertible at $41,945, Mustang GT Fastback at $42,495, GT Premium Fastback at $47,015, GT Premium Convertible at $52,515, and the Dark Horse or Dark Horse Premium at $59,270 and $63,265, respectively. Yep, they're pricey – and that's what happens when inflation strikes and GM plus Stellantis abandon the Chevy Camaro and Dodge Challenger plus Charger ICE-powered cases, unfortunately.

Anyway, according to Ford, initial customers that are eagerly waiting for their 2024 Mustang delivery (still pegged for a summer release – it's probably going to be August 31) are loving the new electronic drift brake feature available with the High Performance Package (50% more EcoBoost customers compared to the previous three years), but few of them will go home with a stick shift – just 27% of GT or Dark Horse buyers opt for the six-speed manual transmission. Of the available packages, 22% of Mustang GT owners also add the Performance Package, while around 26% go for the Nite Pony pack.

Last but not least, the mix between paint choices is also interesting: EcoBoost and GT buyers want Shadow Black (17%), Oxford White (13%), and Rapid Red (11%), while Dark Horse customers love the optional Blue Ember (39%) followed by Vapor Blue (18%) and Shadow Black (16%). So, what's your favorite build if you also plan on getting an S650 Mustang?
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About the author: Aurel Niculescu
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Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution.
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