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2023 Toyota Tundra Has Misleading Load-Carrying Capacity Modification Label, Recall Issued

2024 Toyota Tundra 10 photos
Photo: Toyota
2024 Toyota Tundra2024 Toyota Tundra2024 Toyota Tundra2024 Toyota Tundra2024 Toyota Tundra2024 Toyota Tundra2024 Toyota Tundra2024 Toyota Tundra2024 Toyota Tundra
It's been less than a month since Toyota pulled the veils off the new, 2024 model year Tundra, and pickup-loving Americans probably can't wait to get their hands on the vehicle. Those who already have one from the 2023 model year, however, have something else to look forward to: a recall.
Toyota is known for issuing recalls, at times for some very serious problems. This time we're faced with something that at first glance may look trivial, but may have serious consequences should all things that could go wrong actually go wrong.

The Japanese carmaker said in a statement released this week that some of the 2023 Tundra and Tundra Hybrid sold in the U.S. may come with a misleading label pertaining to their load-carrying capacity.

More to the point, so-called system errors resulted in some of these pickups wearing "a load-carrying-capacity modification label that does not meet the requirements of a federal standard." We're not told exactly what that means, but Toyota does warn it may lead to vehicles being loaded beyond their capacity, and that, obviously, could result in crashes.

Not all 2023 Tundras are affected by this issue, but only the ones that come with the Toyota Genuine spray-on bed liner accessory. There are quite a lot of them on the road already, namely 21,780 examples, and all of them are subject to the recall.

Toyota will begin notifying owners about the recall by the middle of November. The fix is simple and, as usual in such cases, doesn't cost owners anything: dealers will have to replace the load-carrying capacity modification label with an updated one.

The Tundra is one of America's most popular pickups. Last year, for instance, the model sold over 100,000 examples, placing sixth just behind the Tacoma, GMC Sierra, Ram, Chevy Silverado, and all-time champion Ford F-150.

The 2024 version of the model, part of the breed's third generation, is offered in five trim levels, namely SR, SR5, Limited, Platinum and 1794 Edition. Two special models, the TRD Pro and Capstone are also on the table for potential buyers.

Engine-wise, the refreshed pickup puts on the table a twin-turbo V6 engine and a hybrid twin-turbo V6, both of them running a 10-speed automatic transmission. Power outputs range from 389 horsepower for the i-FORCE twin-turbo V6 and go to as high as 437 horsepower for the i-FORCE MAX hybrid.

The Tundra can tow as much as 12,000 pounds and has a maximum payload rating of 1,940 pounds. Both figures are higher than what the model offered in the previous generation.

Pricing for the American-made Japanese pickup starts at $39,965 for the SR 2WD and can go to as high as $78,845 for the Capstone.
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Editor's note: Gallery shows the 2024 Toyota Tundra.

About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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