Photo: Kleber Silva
Back around the middle of the last century, American companies were really batting over car sales. You had a lot more brands than today, most of them with their own dealerships, focusing almost exclusively on the notion of "American luxury for the family."
But the current automotive landscape is different, and we're not just talking about the influx of Japanese or German brands. No, the pickup is now a dominant force, whether you like to admit it or not.
Yes, there are still more cars than trucks. But when we see the F-150 reporting 50,000 monthly sales while the most popular cars do about half that, you begin to think "American luxury for the family" might be better applied in the truck market.
And it kind of is. There are plenty of ways to spend about $80,000 on a truck, like the GMC Sierra Denali or the F-150 Limited. But there might be even more competitive if the luxury heavy-hitters joined in.
We've got a couple of renderings, courtesy of Kleber Silva, that explore just such a world. The first looks at the Cadillac brand and the obviously picks the Escalade for a truck makeover.
From the place where it's built to the platform and the powertrains it has, the Escalade is ideal for the job. And, as you probably already know, they did make one in the 2000s. The Escalade EXT was based on the Avalanche sport utility truck.
Wouldn't it be nice to have one of those parked next to your Texas farmhouse, alpacas eating premium grass out of the back?
While we're in Texas, we might as well visit the little city of Uvalde, where Matthew McConaughey is from. The old Lincoln Layer was known for rocking a cascading grille before it was cool, and we wonder if he wouldn't like a Navigator truck.
While the Lincoln brand has never been known for its sporty handling, the rendering puts an interesting twist on the Navigator truck by giving it Raptor characteristics. We wouldn't buy that unless it's got one of the new V8s, not some twin-turbocharged V6 nonsense.
Yes, there are still more cars than trucks. But when we see the F-150 reporting 50,000 monthly sales while the most popular cars do about half that, you begin to think "American luxury for the family" might be better applied in the truck market.
And it kind of is. There are plenty of ways to spend about $80,000 on a truck, like the GMC Sierra Denali or the F-150 Limited. But there might be even more competitive if the luxury heavy-hitters joined in.
We've got a couple of renderings, courtesy of Kleber Silva, that explore just such a world. The first looks at the Cadillac brand and the obviously picks the Escalade for a truck makeover.
From the place where it's built to the platform and the powertrains it has, the Escalade is ideal for the job. And, as you probably already know, they did make one in the 2000s. The Escalade EXT was based on the Avalanche sport utility truck.
Wouldn't it be nice to have one of those parked next to your Texas farmhouse, alpacas eating premium grass out of the back?
While we're in Texas, we might as well visit the little city of Uvalde, where Matthew McConaughey is from. The old Lincoln Layer was known for rocking a cascading grille before it was cool, and we wonder if he wouldn't like a Navigator truck.
While the Lincoln brand has never been known for its sporty handling, the rendering puts an interesting twist on the Navigator truck by giving it Raptor characteristics. We wouldn't buy that unless it's got one of the new V8s, not some twin-turbocharged V6 nonsense.
Google News